AIMS is a wonderful organisation. Everyone in this country has cause to be grateful to AIMS although they may not know it. AIMS is a charity that has worked tirelessly for over 50 years to improve conditions for women and babies. AIMS lobbied for fathers to be present at the birth. AIMS lobbied to have birthing pools in all birth centres.
AIMS was founded by Sally Willington as a result of the rigid and uncaring treatment she received when giving birth to her baby in hospital. Her letter to the national press received an overwhelming and heartfelt response from other women who had suffered the same treatment and the Society for the Prevention of Cruelty to Pregnant Women was formed. In 1960 the name was changed to The Association for Improvements in the Maternity Services which focussed originally on lobbying for more humane treatment for women giving birth in hospital. Subsequent research has shown, of course, that home is the safest place for most women to give birth, so now AIMS lobbies for choice of place of birth too.