Harry Kane just shared a joyous moment with the world after the birth of his daughter. The twitter storm that followed has been both shocking and upsetting.
It has put hypnobirthing at the centre of this storm, with detractors misinterpreting what it is, and how it helps women.
It also puts women and their birth experience at the centre of this storm. This chatter can have some far reaching knock-on effects that can be very negative to a women's birth experience.